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Lecture 01. Welcome to Mobile App Analytics Fundamentals Lecture 02. Lesson 1.1 Welcome to the course Lecture 03. Lesson 1.2 Marketing and analysis tools Lecture 04. Lesson 1.3 App revenue models Lecture 05. Lesson 2.1 Acquisition channels Lecture 06. Lesson 2.3 High-value users Lecture 07. Lesson 3.2 Screen tracking Lecture 08. Lesson 3.3 Event tracking Lecture 09. Lesson 3.4 Custom dimensions and metric tracking Lecture 10. Lesson 4.1 Identifying roadblocks to revenue Lecture 11. Lesson 4.2 Re-engaging existing users Lecture 12. Lesson 4.3 Remarketing to new users Lecture 13. Lesson 4.4 Course summary Lecture 14. Analytics Academy Unplugged with Fontaine Foxworth Lecture 15. Course introduction Lecture 16. Lesson 1.1 Course overview Lecture 17. Lesson 1.3 Reporting vs. analysis Lecture 18. Lesson 1.4 Understanding segmentation Lecture 19. Lesson 3.6 Course summary Lecture 20. Lesson 3.1 Enhanced Ecommerce overview Lecture 21. Analytics Academy Live with Justin Cutroni & Adam Singer Lecture 22. Analytics Academy Live with Justin Cutroni & Marcia Jung Lecture 23. GA in 60 Seconds: Linking AdWords & Analytics Lecture 24. GA in 60 Seconds: Find the Best Keywords Lecture 25. GA in 60 Seconds: Improve Location Targeting Lecture 26. GA in 60 Seconds: Find Poor Performing Campaigns and Keywords Lecture 27. GA in 60 Seconds: Placement Targeting Lecture 28. GA in 60 Seconds: Using Site Search Lecture 29. GA in 60 Seconds: Segment AdWords Traffic Lecture 30. Optimizing AdWords with Google Analytics Lecture 31. Introducing the New Version of Google Analytics Lecture 32. Exciting Insights with Light Speed Analysis Lecture 33. Measuring Multi-Channel Media Lecture 34. Optimizing AdWords & Search Lecture 35. GA for Display & Social Insight Lecture 36. Measuring Customer Engagement Lecture 37. GA in 60 Seconds: Tracking Ecommerce with Google Analytics Lecture 38. GA in 60 Seconds: Identifying High Spenders Lecture 39. GA in 60 Seconds: Conversion Funnels Lecture 40. GA in 60 Seconds: Using Site Search Lecture 41. Welcome to Google Analytics Platform Principles Lecture 42. Lesson 1.2 The platform components Lecture 43. Lesson 1.1 Course overview Lecture 44. Lesson 1.3 The data model Lecture 45. Lesson 2.1 Data collection overview Lecture 46. Lesson 3.1 Processing & configuration overview Lecture 47. Lesson 2.2 Website data collection Lecture 48. Lesson 3.2 Processing hits into sessions & users Lecture 49. Lesson 2.3 Mobile app data collection Lecture 50. Lesson 3.3 Importing data into Google Analytics Lecture 51. Lesson 2.4 Measurement Protocol data collection Lecture 52. Lesson 3.4 Transforming and aggregating data Lecture 53. Lesson 4.1 Reporting overview Lecture 54. Lesson 4.2 Building reports with dimensions & metrics Lecture 55. Lesson 4.3 The reporting APIs Lecture 56. Lesson 4.4 Report sampling Lecture 57. Frame Your Data in the Context of Your Business Lecture 58. Use Segments to Analyze Your Data Lecture 59. Macro and Micro Conversions Lecture 60. Use Goal Flow to Measure the Conversion Process Lecture 61. The Different Types of Goals You Can Use in Analytics Lecture 62. How Your Channels Drive Sales and Conversions Lecture 63. Analyzing Your AdWords Traffic Lecture 64. AdWords Placements Report Lecture 65. AdWords ROI Lecture 66. AdWords Day Parts Report Lecture 67. Realtime Reports Lecture 68. Emailed Reports Lecture 69. Site-Search Reports Lecture 70. Social Reports Lecture 71. Traffic Sources Reports
Requires iOS 8.0 or later. Compatible with iPhone, iPad, and iPod touch.